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Soul of London

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2025 collection

Casually elegant

Our pledge to quality

Features

Repreve®

Billions of plastics end up in landfills each year. Now it’s your turn to help. REPREVE® transforms recycled bottles into trusted, high-performance fibers. Choose products made with REPREVE® and make a real difference today.

Recycled wool

Recycled wool offers a low-impact, energy-saving alternative. By sorting materials by color, we skip the dyeing process—saving water, chemicals, and cutting waste. It’s timeless style that’s kinder to the planet.

Organic Cotton

Experience the pure comfort of organic cotton—grown from non-GMO plants without harsh chemicals. It’s a softer, more sustainable choice that respects both your style and the planet.

Recycled Polyester

Recycled polyester transforms plastic bottles into clean, sustainable yarn—an eco-friendly alternative to traditional fabrics. By choosing products made from recycled polyester, you help reduce landfill waste and support a healthier planet.

Suits for the Man on the Move

Enjoy superior comfort with stretch fabrics and armholes, available in a range of colors and fits—Slim, Trend, or Big & Tall—designed to keep you looking sharp and feeling great.

100% Cotton Shirts: Your Everyday Essential

Our naturally breathable cotton shirts look and feel amazing. With a range of colors and fits—perfect for casual outings or dressier events—they’re a must-have in every man’s closet.

S/S '25

Timeless

Discover our new Spring/Summer collection, where timeless elegance meets impeccable construction. Each suit and shirt is expertly tailored from premium fabrics, designed to transcend trends and ensure you’ll look refined and confident, season after season.

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In stock collection

Everyday look

Explore our In-Stock Collection, where timeless elegance meets exceptional craftsmanship. Each piece is expertly tailored from premium fabrics, offering a perfect blend of style and sophistication, ready to elevate your wardrobe with confidence and ease.

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